A past client leaves a bad review for you or your law firm and states what you did in a self-serving way. Should you respond by describing the case and what really happened?
Should you retort by some snooty remark of your own? What should you do?
I will tell you what worked for me and why I know now, that without it my practice would not be doing as well as it does.
Your website also validates you and your law firm as an authority in the field. Think of your website as a window into who you are as a lawyer, and what you and your firm are capable of doing for a prospective client. Law firm marketing is multi-faceted and you will need to have other things such as content marketing, social media, and email marketing, in your arsenal. But at the top of the pyramid is your website.
Content marketing has proven to be extremely effective marketing tools. Whether you call it content marketing or blogging for lawyers, the result can be dazzling
10 Tips to Raise Your Law Firm’s Instagram Game. Learn how to write captions, post in advance, post stories, use hashtags effectively, what consistency to have, what market to target and many more tips and hacks.
There are many ways to improve the Instagram account of your law firm, and one of those ways is to focus on being fun yet remaining professional. Here are 10 specific tips to improve your law firm’s Instagram game to consider.
How to set up virtual intake and consultations? What equipment is needed? What Apps are most widely used for scheduling and sending a retainer agreement to clients? What training does my staff? Prospective clients now evaluate lawyers based on availability of virtual servicing.
Learn how to use video marketing to grow your law firm. Videos are critical for your growth and development as a firm or practice. While it will take some planning and time to create really well-done videos, you’ll continue to see results in terms of conversions with clients .
There are creative ways for an attorney to ask for reviews from happy clients. By providing quality service that clients can appreciate, some of them will naturally do it themselves without having to be asked. But what can you do to increase your good review count?
Writing about what you know and do is an excellent way for your firm to position itself as an authority by demonstrating expertise in the field. Great content also gives you an opportunity to draw attention to the other benefits of working with your firm. This includes your background or unique approach to cases.
Automating your marketing funnel will free up your time, your staff’s time, and let everyone work more efficiently. It will help you grow your client base and your revenue. It’s like having a sales department working for you that works 24/7 without ever taking a break.
Most professionals assume that good phone answering practices are below their own pay grade, but they also fail to train those who answer the incoming calls. Why spend all this time, effort and money on marketing, to only then ruin an inbound call from a prospect.
